Agadir, the pride of southern tourism

Agadir is an Amazigh word that means “fortified town” in Morocco. It is a city in the country’s south-central region. It is a contemporary city with fewer than 421 844 people, sometimes making us forget we are in Morocco. Its appeal stems from its setting, including the Anti-Atlas Mountains, the Sahara Desert, natural parks, and high-quality isolated beaches easily accessible from the city. Thanks to its sunny beaches and beautiful sand, Agadir has been a popular tourist destination. The medina and the hustle and bustle of Moroccan life are absent from this metropolis.



This prominent tourist destination boasts more than 10 kilometers of excellent sand beaches shielded from the north wind. This, combined with more than 300 days of sunshine per year, is its main draw, resulting in nearly 100% occupancy during the summer. Agadir has almost 20,000 beds, a primarily German international clientele, and its major hotel chains, making it one of its most popular and well-known tourist destinations.

Since the disaster, the city has tripled in population and is located at the foot of the old Kasbah. Because the weather is nice, people can enjoy the patios of the businesses even in the winter. Even though there isn’t a medina, Agadir has a lot of modern architecture and an interesting ethnographic museum. It is a popular European vacation spot because it has a beach and everything you need for a good time. Even though Agadir could be more appealing as a city, this page can serve as a quick tourist guide.


In a severe earthquake on February 29, 1960, Agadir was damaged, killing over 15,000 people. Morocco is rebuilding the city, transforming it into a popular tourist destination with modern facilities and infrastructures.

How to get to Agadir from Morocco and the rest of the world

By plane: The Agadir al-Massira airport, 25 kilometers south of the city, has many international flights.

By bus, you can go from Agadir to Essaouira, Safi, Marrakech, Casablanca, El Jadida, Trafraut, Tiznit, Tan Tan, or El Aain with several different carriers. On Boulevard M. Cheikh Saâdi, Agadir’s CTM bus station is located.

Car: Agadir is about 3 or 4 hours from Essaouira via the N1 highway, passing through Morocco’s largest argan forest. You may reach Marrakech in around 4 or 5 hours, from where you have various options.

Automobile hire: The major car rental firms are located at Agadir airport.

The train station in Agadir is located on Orange Street.

In Agadir, there are a variety of sights to view.

The following is a list of things to do in Agadir:

Bert Flint Municipal Museum, on Boulevard Mohammed V Open Air Theater, 100 meters from the museum Valley of the Birds (zoo) The court near the Valley of the Birds Ibn Zaydoun Garden, between Prince Moulay Abdellah Avenue and November 18 Street Central de Correos, between Avenue Mohammed VI and Avenue of Prince Moulay Abdellah Loubnane Mosque, between Avenue Mohammed VI and Avenue of Prince Moulay Abd (Sunday souk)

The Kasbah is a Moroccan fortress

Kasbah agadir

It is the most picturesque spot in Agadir, located at the top of the hill and overlooking the port and city. From 236 meters above sea level, the citadel offers a spectacular perspective of the ocean and city, making it an ideal spot to watch the sunset over the bay. It was built in 1540 as a base for Mohamed Each-Cheikh (founder of the Saadi dynasty besieging ) ‘s army. It later helped safeguard the city against Portuguese attack. Moulay Abdallah reinforced the site two centuries later, in 1752. A second Portuguese invasion is what they are afraid of. The latter repaired it in 1752, leaving a garrison of 2,000 renegades and Turks. Only the wall panels and the entrance door remained standing after the 1960 earthquake, in which we can read an inscription in Dutch dated 1746 that states, “Fear God and respect the King.”

The modern metropolis

modern metropolis

The avenues General-Ketani, Hassan II, FAR, Prince Moulay Abdallah, and Prince Sidi Mohamed ran through the heart of Agadir. These arteries, intermingled with pedestrian zones full of restaurants, shops, and artisan businesses, formed the city’s core.

Agadir rose from the wreckage following the earthquake, with stunning new neighborhoods distinguished by concrete construction, green spaces, and broad avenues. We locate the Boulevard Mohamed V, just behind the shore, where most tourism is centered and where we can find an enormous number of shops, restaurants, banks, and enterprises.

The Post Office Building, Fire Station, and Primary School are Agadir’s three most critical modern structures.

Walking around the promenades in Agadir or Morocco, in general, is usually a delight during a vacation. In this case, it is one of the most vibrant in the city, with numerous restaurants and businesses.

Hassan II Boulevard

This lovely promenade divides the city center with pedestrian streets and restaurants, boutiques, and shops. It forms the living hub of Agadir’s modern city, along with the Avenue du General Kettani, the Avenue des FAR, and the Avenue Mohamed VI.


The city of Agadir boasts a lovely promenade, a long boulevard full of restaurants, stores, and entertainment, that runs around its picturesque and enormous beach. It is a popular tourist attraction since it is a lovely spot to walk at night and day.

The Central Market is a place where you may buy and sell

The primary markets in Agadir and Morocco are unexpectedly good places to learn more about the local cuisine. This is well-known for its vast selection of spices, most of which are produced in the area.

The Port of Agadir is located in the Moroccan city of Agadir

Since its rebuilding, Agadir has been Morocco’s most important fishing port and the world’s first sardine port. Numerous freezing and canning factories surround it. The main export items are citrus, canned foods, and minerals. Agadir, Morocco, has surpassed its competitor Safi to become one of the world’s most essential sardine ports, with fish auctions occurring every afternoon at the fish market. It’s intriguing to read through because of the animation it focuses on.

The Agadir Museum

It was opened in 1992 on the grounds of the Municipal Theater and is primarily dedicated to the Souss Valley and Saharan regions’ popular arts and traditions. Bert Flint, a local Dutch crafts expert who came to Morocco in 1957, curated a considerable collection of traditional artifacts. It’s also worth visiting the museum to compare the exhibits with today’s artisan goods.

20 Août Boulevard

There is a beautiful park called the Vallée des Oiseaux (Valley of the Birds), between Boulevard 20 Août and Boulevard Mohammed V. You can learn about the local fauna there. Simultaneously, the youngsters will be trained for hours in the open courtyard.

Mohammed V Boulevard

The Mohamed V Boulevard, a dividing line between the modern city and the tourist region, is notable for its architecture and good hotels.

Agadir’s theater

In this place, there is a semicircular amphitheater. It looks like a theater from ancient Rome. The stage, topped by a hanging garden, is used for concerts and shows.

Where can I eat?

You have three main zones to choose from:

New Talbourjt: the cheapest restaurants in Agadir and Morocco are in this region, popular with tourists; the beach has several eateries right adjacent to the beach. You may find quick food restaurants, international restaurants, and good seafood restaurants, among other things. It is the most expensive and touristic sector, a mid-price zone around the Uniprix. There are tourist restaurants as well as some local eateries.


Pure Passion Restaurant: This restaurant serves worldwide cuisine with a great seasonal product and a highly diversified menu of European cuisine in a French style. It has a lovely terrace in the Agadir marina. The cost per attendee is estimated to be between € 20 and € 30.

Le Jardin d’Eau features a lovely terrace and specializes in an extensive range of fish. Every night except Sundays, there is live music. The price range is 10 – 20 Euros per person.

Azyam restaurant in Agadir specializes in sea delicacies and a range of cuisines. Price range: 7 – 15 Euros per person.

Havana Restaurant: Picture-perfect restaurant in Agadir’s marina, with stunning views, elegant decor, and vintage American cars parked outside.

– low-cost

Buen Gusto is an Agadir-based Italian home-cooking restaurant that serves various pasta meals at a reasonable price. Pizzas are made in a wood-fired oven. Price range: 3 – 6 Euros per person.

Portugalia is a family restaurant that serves affordable Portuguese and European cuisine (between € 6 and € 11 per person).

Cocktail bars Agadir is a tourist destination designed for Europeans, with cocktail bars located in tourist zones. All tourist attractions sell alcohol.

The cafés on Hassan II Avenue, such as La Fontaine, Mirador del La, Le Dome, and others, are great places to talk and drink in the afternoon.

What to see and do in the Agadir area

agadir beach


The beaches of Tamrhakht and Taghazout, near Agadir, are flanked by banana trees and restaurants and are popular with gadirs (local inhabitants). Cape Ghir is a peninsula where the ocean slams into the cliffs. After Tamri, the seaside road continues north to Essaouira, a lovely Portuguese city whose attractiveness justifies the 180-kilometer drive north.


Taghazout, 19 kilometers north of Agadir, has a pleasant climate on the way to Cape Rhir. It’s worth noting that its fantastic 7-kilometer beach is a world-famous surfing destination.

Ida Outanane, Imouzzer

The Ida Outanane land is located northwest of Agadir and is regarded as the ‘Valley of Paradise.’

It’s a winding route that lets you take in the scenery: steep-sided canyons tower over the river, flanked by palm trees and pink laurels. Tifrit Valley, one of Morocco’s most beautiful, was dubbed the “Valley of Paradise” by hippies in the 1970s. The tourist region of Imouzzer Ida Outanane (60 kilometers from Agadir) is perched at 1,160 meters above sea level and overlooks a palm-tree-lined valley. Waterfalls and streams are very popular in the area. This adventure, which may be done in part on foot or by mountain bike, 4 4 on horseback, or on a donkey, will invigorate and complete your holiday in Agadir and Morocco. The most significant time to go is in the winter. The Ida Utanane tribe holds a honey celebration around the end of May.


Tiznit is located 78 kilometers from Agadir and begins to unveil itself to visitors by displaying crenelated pink walls. The walk down them makes you feel like you’re on set for a movie.

Natural silver artifacts can be found in the medina’s interior, including fibulae, frontal ornaments, rings, and daggers for men. Silversmiths can still be seen working in a courtyard of arcades, using old symbols and techniques. The vast Mechouares square is a terrific site to enjoy the city’s nightlife. Excursions to the neighboring area include:

  • Aglou-plage.
  • The fishing and troglodyte town.
  • The Bad Targua palm grove (60 km on the route to Tafraoute).
  • Others.


The ascent of the Kerdous pass begins from Tiznit to Tafraoute (110 km); several turns advise us to be cautious. Despite this, they do not miss any beautiful scenery: The environment transforms at Tafraoute. You reach a valley where a jumble of large pink granite boulders forms an imposing display. It is surrounded by palm palms and pink cubic buildings. Tafraoute, located in the center of this magnificent environment, which changes colors from yellow to orange to dark purple at sunset, shows itself to visitors as a site of grandeur.

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