Shopping in Chefchaouen: A Colorful Adventure

Shopping in Chefchaouen, the city of commerce and beauty, is an experience to behold. The influx of tourists has spurred the local industry, thriving on the region’s producers and the country’s finest artisans. As you wander through the city, you’ll encounter numerous shops where bargaining is customary.

The heart of commercial activity lies within the medina, particularly around the bustling Uta el-Hammam square, home to a vibrant craft center.

So, what exactly can you shop for in Chefchaouen?

What about Shopping in Chefchaouen?

Product diversity

about Shopping in Chefchaouen

You will discover a wide variety of intricately carved doors, tables, furniture, and decorations. The best places to buy are the Rincon de Said, next to the square; Chaouen Art, the new town, near the bus station; and the Ben Ayad Cooperative, near the Bab el Ain gate.

You will see how the artisans work and order custom-made furniture featuring classic arabesques.

Mirrors are also typical, with their richly decorated frames. Tables of metal or covered with mosaics and dishes are also picturesque and beautiful products.


Amazigh rugs in Chefchaouen

You can admire thousands of characteristic Amazigh rugs, blankets and bedspreads from the mountainous regions of the Rif and the Atlas in wool, which is very showy and decorative.

All of these items are sold at most craft stores. The brightly colored bedspreads and aprons characteristic of rural women, made in the villages near Oued Laoud, are highlighted.

Do not forget the typical Kaftan embroidery, djellabas, hats, laces and other colored woolen objects, often made by rural women or around Ouezzane.

Basketry: Shopping in Chefchaouen

Basketry in Chefchaouen

It was made in the neighboring village Beni Saïd with dwarf palm. There are baskets, mats, baskets, hats, bags, etc.

The Yebelias hats, in decorated basketry, are very picturesque.

Handicrafts in metal, wood and leather

Handicrafts in chefchaouen

Metal objects: lanterns, copper lamps, tables, etc. These have beautiful works and come in various shapes and sizes.

Wooden/leather objects: boxes representative of Essaouria and leatherwork carried out in Tetouan and Fez, such as the famous slippers, belts, handbags, purses, etc.

You will be able to admire the necklaces and other Amazighcostume jewelry made of metal, which is inexpensive and ideal for making a gift. The plastic ones usually come from China.

The silver works come from the south of Morocco, from Tiznit.


Ceramic In Chefchaouen

The red clay ceramics representative of the region come from Oued Laud. The more primitive Rifian ceramics are light clay and black patterns, which vary according to the village of origin. Safi y Sale ceramics are more colorful and cheaper. The one with the best design and the most expensive is that of Fez.

The stalls on the road to Tetouan are excellent places to shop.



There are many shops where you can buy traditional soaps and cosmetics to take care of your skin and hair.

The most characteristic is:

  • Azmizcle perfumes with aphrodisiac properties.
  • Ghassoul is an ideal powder for the skin and hair.
  • Perfume essences and flower creams.
  • Argan, Nopal and Nigella oils and lotions.
  • Soaps with Argan oil, lavender flowers, aloe and figs.

Not to mention the black soap made from olive oil and eucalyptus.

Other typical purchases

Purchases in Chefchaouen

Many fossils are sold individually or in stone, forming tables, sinks, etc. Ask where the “Mechifla shop” is.

In recent years, Chaouen-themed paintings and artworks by local artists have become popular. There are a lot of low-quality frames throughout town. Still, suppose you’re willing to look a little. You can always discover something intriguing in that case—the city’s door and window vignettes.

Frequently Asked Questions

Is one day in Chefchaouen enough?

A single day in Chefchaouen may not truly be sufficient to appreciate this beautiful blue city truly. However, if you are pressed for time, a single day can offer you a taste of the town’s unique atmosphere. You can spend the day exploring the narrow, blue-washed streets, admiring the architecture and vibrant colors, buying local handicrafts, and dining on traditional Moroccan cuisine. If you have more time, you should spend at least two days in Chefchaouen to fully appreciate its grandeur and charm.

Is Chefchaouen worth it?

Chefchaouen is deserving of a visit. The blue-washed city is renowned for its stunning architecture, charming streets, and gorgeous natural surroundings, making it one of Morocco’s most unique and picturesque destinations. Chefchaouen is a wonderful place to unwind and escape the bustle of Morocco’s larger cities. It provides ample opportunities for outdoor activities such as hiking, trekking, and waterfall swimming. Chefchaouen has something to offer every tourist, whether they are interested in history, culture, or natural beauty.

Which area to stay in Chefchaouen?

Due to its proximity to the Kasbah, Plaza Uta el-Hammam, and Grand Mosque, the medina of Chefchaouen is the most popular area for tourists to reside. The medina’s abundance of restaurants, cafes, and stores makes it an ideal location to explore the city. The medina can be crowded and noisy, particularly during prime tourist season. If you desire a more tranquil stay, you may wish to contemplate a guesthouse or riad located outside the medina. These accommodations offer a more tranquil and genuine experience while remaining within walking distance of the town center.

Why is Chefchaouen a good place to visit?

Chefchaouen is a favored destination for several attractive reasons.

Firstly, its unique architecture, characterized by its shades of blue and white, offers exceptional photography opportunities and an unmatched visual experience.

Moreover, the city is nestled in the Rif Mountains, providing spectacular natural landscapes and excellent hiking opportunities.

Visitors can also discover the richness of the local culture by exploring the Kasbah Museum or participating in guided tours.

For shopping and gastronomy enthusiasts, Chefchaouen is full of shops selling handmade ceramics, textiles, leather goods, as well as numerous restaurants offering authentic Moroccan cuisine.

Finally, Chefchaouen offers a peaceful and tranquil environment, making it an ideal getaway for those seeking relaxation away from the hustle and bustle of major Moroccan cities.

Best Places to Visit in Morocco

Gnaoua music calls for the soul and body

Gnaoua music is quite widespread in Morocco but also...

Golf in Morocco

Golf in Morocco has been a part of the...

Moroccan Couscous: Culinary Delight

Moroccan Couscous is a Friday lunch, so many Moroccans...

Moroccan Hammam: Health and Beauty Benefits

The Moroccan Hammam purifies both the body and mind,...

Moroccan cuisine, another reason to travel

Moroccan cuisine, in itself, is an excellent reason to...


Please enter your comment!
Please enter your name here